ed first as a problem because we look at things like step

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ed first as a problem because we look at things like step

I’m promised the shoes will move me. Nike says wearing them will be like trying a TV remote for the first time. I’ve grown up with remotes my whole life.

“I’m old enough to remember when you had to Nike Air Max TN Donne get off the couch to change the channel, like it’s that level of wow,” says Dustin Tolliver, senior product director www.corniloriding.co.uk in basketball footwear.

Adapt BB’s predecessor, the HyperAdapt 1.0, debuted in 2016 as a limited run for $720. That first Nike Free Run 2.0 Mujer go-around was bulkier, uglier. That same year, Nike sold 89 pairs of www.thomaspolly.fr/ high-top adaptive fit Mags, just like the ones in Back to the Future Part II. These sneakers were more of a novelty, and they were certainly not built for a large consumer market. The Adapt BB are something completely new. They forgo Nike Air Max 90 Womens Blue anything that resembles a lace, and they ship with Bluetooth connectivity so wearers can Nike Air Max Axis Femme tighten and loosen their shoes from their phone. They can even choose the color the sneakers emit when in tightening mode. Adapt BB will debut on the NBA court on both Jayson Tatum when he plays against the Raptors Nike Air Force 1 Femmeand on Luka Don?i? when he plays against the Spurs. Both games are on January 16th.Nike has built connected Nike Air Max 97 Donne footwear before — remember the Nike+iPod and the Nike+ Training? — but the company is serious about making adaptive fit a thing. A Nike Air Max 2017 Donne mysterious but seemingly thoroughly built-out product road map is Nike Air Vapormax Mujer mentioned to me multiple times throughout my visit. I get the impression that Nike wants adaptive fit technology to be a data-fueled platform with a storied product lineage. Just like we look to the original iPhone to see how far we’ve www.ranchmistral.fr come with smartphones, we’ll look at the original adaptive shoes and marvel at the Nike Air Max Thea Heren fact that we ever used laces.

These new shoes are “smart,” but not in the most obvious sense. Right now, they don’t even track steps or activity levels. They just tighten and loosen at the tap of an app, or whenever www.jessicabel.fr someone sticks their feet inside them.

“What we wanted to do was solve something that we knew consumers Nike Air Presto Mujerwanted first as a problem because we look at things like step counting and activity tracking as easy things to add around that, but it’s not necessarily the reason you would go out and buy the shoe,” says Nike Air Presto Womens Jordan Rice, senior director in Smart Systems Engineering at Nike.He’s probably right. Sure, it’d be nice if I could wear and charge one less thing, but people like their Apple Watches and Fitbits. They don’t need tracking in a shoe www.alejandraperez.es immediately. While the Adapt BB look notably different than the HyperAdapt 1.0,Nike Air Max 90 Womens  the bigger innovation has to do with what Nike calls the “lace engine.” Every component needed to make the shoe smart lives inside that engine: a microcontroller, 505mAh battery, gyroscope, accelerometer, Bluetooth module,Nike Internationalist Mujer  motor, lights, pressure sensor, capacitive touch sensor, temperature sensor, and wireless charging Nike Air Max 95 Femme coil.